for my Design Development class, we’re working on designing packaging for an imaginary, made-up product of choice. I wanted to do something skincare/makeup/hair related, and I eventually decided designing a package for hair oil. I got to think of the brand name and aesthetic, which was really exciting! This is a project I’ve been looking forward to since Tony first mentioned it.
When thinking of a brand name, I wanted to play around and sneak my name in somewhere. I decided on the name “Living Fruits” since my brand was a natural beauty brand. I kept a very simple aesthetic and incorporated some green/leafy themes in my packaging. I took inspiration from other clean beauty brands and what they did with their products, as well as the box I brought in as a reference.
Currently, this is where I’m at with my package. I don’t think there’s a whole lot left that I need to do, but I still want to mess around with the positioning of what I have on the box.
I did also make an isometric version of my packaging, so I could see a more accurate version of what my packaging would look like before I printed it. Next Monday I’ll probably do a test print and fold everything together and see what it looks like. Looking at the packaging laid out flat, I might miss a few things compared to looking at the finished product.
I’ve enjoyed most of the projects from this year so far, but this one is definitely one of my favorites! I like that I had full creative freedom with what I wanted to make. I also really enjoyed the brand development as well!