To kick off Summer break, we’re taking a look at the brand “Vacation”. Vacation sells a variety of sunscreens and tanning products, as well as perfume. With the growing awareness of the sun’s harmful effects on the skin, products containing SPF have surged in popularity, becoming a skincare essential. With SPF being in high demand, brands have to go above and beyond to get customers to buy their products.
Vacation’s aesthetic takes a more retro turn, reminiscent of the 80’s. Surprisingly, one of the co-founders wasn’t even born during that time! When brainstorming branding concepts, he delved into online research and discovered the younger generation’s fondness for the 80s. In an article written by Cheryl Wischhover, Vacation’s co-founder was thinking “…about what a summer would have been like in 1986 with no phones, no emails, no social media. It’s just this perfect fantasy place in my head. There’s just something about it that resonates deeply with me — the imagery, the fonts, the color palettes, the hairdos, the fashion, everything about it.” Co-founder Marty Bell later partnered up with Dakota Green and Lach Hall to launch their brand. Thus, Vacation was born!
Co-founders did a deep dive on the history of sunscreen, and found out that in recent years, sunscreen packaging took a bland turn. With widespread awareness of the severity of sun damage, consumers focused on finding products offering maximum sun protection. Vacation revitalized the sunscreen industry by infusing it with a sense of fun and enjoyment while maintaining a commitment to quality sun protection.
Vacation stands out not only for its packaging but also for its famous whipped sunscreen, a best seller that resembles whipped cream. Mimicking a whipped cream bottle, their packaging adds to the allure. Their sunscreen is specially formulated to feel “lighter than air.” It’s vegan, cruelty-free, and suitable for sensitive skin, ensuring a guilt-free and gentle experience. Adding to its appeal, Vacation’s entire product line boasts a signature scent, so beloved that it’s even sold separately as a perfume!
I love when brands have unique packaging that stands out! I’d love to try some of Vacation’s products and see if they’re worth the hype!