I think I might’ve mentioned in a previous post that this is something that I’m really excited for! If not, I’m still very excited. I’m even more excited now since I got the logo (mostly) done and I’m working on perfecting my poster.
When brainstorming for the logo, I wanted it to mostly be type-based. My reasoning for this is because I don’t want to have a super complicated logo that makes it harder to produce a design around it. I chose a bold and blocky font and messed around with the stroke and placement of each individual letter to make it unique, without making it too intricate. The Os are in front of all of the other letters, which kind of reminds me of CDs or vinyl records, but I feel like that’s just me. I’d be surprised if someone else notices it.
I also am making a maze-like background to add a little bit of texture. I originally had all of it go to the edge of the poster, but I feel like it’ll look better if it’s all inside of the margins, which I’m working on fixing as of right now. I wanted to add something geometric into the background after taking some inspiration from the 2022 campaign. I loved that the had the type outlines and effects in the background!
The campaign project feels very overwhelming, but I feel like it’ll only get easier after I finish the poster. Once one project is finished, it’ll act as a good jumping-off point for everything else, so I feel like I’ll get everything else done a little quicker.
I’m looking forward to continue my work on the campaign and to see everyone else’s! I’ve seen bits and pieces of what some of my classmates are working on and they’re all incredible!